Size online dating industry guarding your heart in dating

After all, it's not a winner-take-all market in Kelley's view.This is especially true as Match's international subscribers become closer to a majority.The top-end strategies they adhere to have helped them retain a strong stand in the market.

Offline dating agencies or online purchased tickets for speed dating or similar events are not included.

This anticipated data excludes potential growth in China.

Finally, Kelley predicted that Facebook’s move into dating won’t have a negative impact on Match Group’s position as a market leader.

Wall Street thinks online dating could be the next hot sector, and the latest estimate sees the market growing to billion by 2020.

It all comes down to peoples' increasing willingness to try out online dating, Mark Kelley, an analyst with Nomura Instinet, said in an note to clients Friday.

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