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Online dating is not a topic usually covered by social media experts, despite its clear appeal to users all over the world.

Such sites present huge marketing and business potential, untapped by marketers. Last year alone, the percentage of marriages in which the couple met on a dating site accounted for 17% of all.

We (Oath) and our partners need your consent to access your device, set cookies, and use your data, including your location, to understand your interests, provide relevant ads and measure their effectiveness.

CMB counts on Facebook and friends of friends to find non-threatening dates.

To give you a better overall experience, we want to provide relevant ads that are more useful to you.

For example, when you search for a film, we use your search information and location to show the most relevant cinemas near you.

Privacy filters ensure that professional profiles are only revealed to selected groups like certain industries and so on.

The service monetizes partially by charging a fee to unlock someone's profile via a credit system.

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