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To prevent the spread of false news on Facebook, Pages that repeatedly share false news will no longer be allowed to buy Facebook ads (until they stop sharing such news).The false news will be identified by third-party fact-checkers. If you share false news on your Page (perhaps unintentionally), you might be blocked from buying ads.An interesting point is that Mark Zuckerberg mentioned that people will be seeing more posts from “friends, family, and groups“.This might be a great time to start investing in a Facebook Group for your brand. Pages will likely see a fall in their reach, video watch time, and referral traffic as fewer of your content will be shown to your Facebook fans.

Facebook will be demoting Facebook posts that pretend to be a video.This includes posts with headlines that withhold or exaggerate information, such as the following: Posts that link to articles with such headlines will rank lower in the News Feed. If you depend on such headlines to get a wide reach on Facebook, you will see a fall in your reach.The good news is that once you stop posting such clickbait stories, your Facebook posts will stop being affected by this change.Facebook will be prioritizing posts that create meaningful conversations, especially those from family and friends .With their new goal of making sure that the time users spend on Facebook is time well spent, Facebook is making changes to their News Feed algorithm to give people more opportunities to interact with the people they care about.

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